1. Who We Are

Midlife Unleashed LLC ("Midlife Unleashed," "we," "us," or "our") owns and operates www.midlifeunleashed.com (the "Website"). We provide one-on-one and group life coaching, courses, and related resources for women in midlife.

This Privacy Policy explains what personal information we collect, how we use and share it, how we protect it, and the choices and rights you have. It applies when you visit the Website, join our email list, book a call, buy a product or program, or work with us as a coaching client. Please read it carefully. If you have any questions, contact us using the details in Section 16.

Privacy contact: Veronica Henriques, Privacy Officer, Midlife Unleashed LLC, 22612 E. Narrowleaf Circle, Aurora, CO 80016, support@midlifeunleashed.com.

2. Our Privacy Commitments at a Glance

• We collect only what we need to serve you.

• We do not sell your personal information.

• What you share in coaching stays confidential. We never use it for marketing or advertising.

• We record sessions or use an AI note-taker only with your permission, and you can say no at any time.

• You can unsubscribe, ask what we hold about you, correct it, or ask us to delete it at any time.

3. Information We Collect

Information you give us

• Free resources and our email list: your name and email address (and phone number if you choose to give it).

• Booking a call or session: your name, email, phone number, and your answers to booking questions, collected through our scheduling tool.

• Purchases: your name, email, and billing address. Card or bank details are entered directly with our payment processor; we do not see or store your full card number.

• Courses, eBooks, and programs: account details such as your name, email, and login, and your progress or participation.

• Messages: anything you send us by email, contact form, text, or social media message or comment.

Information you share as a coaching client

When you work with us, you may share personal details about your life, goals, relationships, and emotional wellbeing, and sometimes your physical or mental health. This may come from intake questionnaires, from what you share during sessions, and from our session notes. With your permission, it may also include session recordings and AI-generated transcripts or summaries (see Section 5). Section 4 explains how we treat this information.

Information collected automatically

When you visit the Website, we and our service providers automatically collect certain information. This includes your device and browser type, IP address and approximate location (city or region), the pages you view, how long you stay, and the site that referred you. We collect it using cookies, pixels, and similar technologies (see Section 8).

Information from others

We may receive information about you from our scheduling, payment, email, and video providers, and from social media and advertising platforms when you interact with our pages or ads.

4. Sensitive and Health-Related Information

Coaching often involves personal topics. We treat any information about your physical or mental health, emotional wellbeing, or similar personal matters as sensitive information. Some laws call it "consumer health data" or "special category data."

• We collect it only when you choose to share it, and only to provide your coaching.

• We ask for your consent before we collect it, as part of your coaching agreement and intake. You can withdraw that consent at any time.

• We never sell it and never use it for advertising, profiling, or marketing.

• We share it only with service providers who help us deliver your sessions (such as our video platform), under confidentiality obligations, or as described in Section 5.

• We do not use your booking of a coaching session, or anything you share in coaching, to target ads to you.

If you live in Washington State or Nevada, please also see our Consumer Health Data Privacy Policy (Appendix A).

5. Coaching Confidentiality, Recordings, and AI Note-Taking

Confidentiality

We follow the International Coaching Federation (ICF) Code of Ethics, which requires coaches to keep client information confidential. We will not disclose what you share in coaching without your written permission, except:

• when the law requires it (for example, a valid subpoena or court order);

• when we reasonably believe disclosure is necessary to prevent serious harm to you or someone else; or

• to service providers who help us deliver coaching, as described in this Policy.

Coaching is not therapy, counseling, or medical care, and conversations with a coach are not legally privileged the way conversations with a doctor, therapist, or lawyer may be.

In group programs, we ask every participant to keep what others share confidential, but we cannot guarantee that other participants will do so.

Session recordings and AI note-taking

Sessions are held on Zoom. With your permission, we may record a session and/or use Zoom AI Companion to create a transcript or summary, so you can revisit what we covered and so we can prepare for future sessions.

• We will always tell you and ask your permission before recording or turning on AI note-taking. You can say no, or ask us to stop at any time, with no effect on your coaching.

• Recordings, transcripts, and summaries are stored in our Zoom account and processed by Zoom under its own privacy terms. Access is limited to us and, if we send it to you, you.

• You may ask us to delete a recording or summary at any time.

Intake questionnaires

Intake and welcome questionnaires are currently sent and returned by email. Email is not a fully secure channel, so please share only what you are comfortable sharing, and let us know if you would prefer another method.

6. How We Use Your Information

Answer your questions and messages
What information: Name, email, phone, your message
Legal basis (EU/UK visitors): Legitimate interests (responding to you)

Send your free resource and our emails
What information: Name, email
Legal basis (EU/UK visitors): Consent

Book and hold Clarity Calls and coaching sessions, and send appointment reminders
What information: Name, email, phone, booking answers, scheduling details
Legal basis (EU/UK visitors): Contract (or steps you ask us to take before one)

Provide coaching
What information: Intake answers, session notes, and, with permission, recordings and AI summaries, including any health or wellbeing information you share
Legal basis (EU/UK visitors): Contract; explicit consent for health information

Process purchases and give access to courses, eBooks, and programs
What information: Name, email, billing details, account login
Legal basis (EU/UK visitors): Contract

Understand how the Website is used and improve it
What information: Device, browser, usage data, cookies
Legal basis (EU/UK visitors): Consent where required; otherwise legitimate interests

Measure our ads and show them to people who have visited the Website
What information: Cookie and pixel data
Legal basis (EU/UK visitors): Consent

Share testimonials
What information: Your name, words, and image, as you approve
Legal basis (EU/UK visitors): Consent (written release)

Keep business records, meet legal and tax duties, and protect our rights
What information: Purchase records, communications
Legal basis (EU/UK visitors): Legal obligation; legitimate interests

7. Email and Text Messages

Email. We use Flodesk to send our emails. You join our list only when you choose to (for example, to receive a free resource). Every marketing email includes an unsubscribe link and our mailing address, as the CAN-SPAM Act requires. Flodesk may record whether you open our emails and which links you click, so we can improve what we send.

Text messages. We text only appointment confirmations and reminders for sessions you book. We do not send marketing texts. Message and data rates may apply. You can opt out of text reminders at any time by replying STOP or contacting us. We do not share your mobile number or text-messaging consent with anyone for their own marketing.

8. Cookies, Analytics, and Advertising

Cookies are small files stored on your device. Pixels and tags are small pieces of code that do a similar job. We use:

• Essential cookies, set by our website platform (Squarespace), so the Website and checkout work.

• Analytics cookies, such as Squarespace Analytics and, where enabled, Google Analytics, to see how visitors use the Website.

• Advertising cookies and pixels, such as the Meta (Facebook/Instagram) Pixel, where enabled. They measure our ads and show our ads to people who have visited the Website. These tools can recognize your browser across other websites and apps.

If you are in the EEA, UK, or Switzerland, or anywhere else the law requires it, we ask for your consent before setting non-essential cookies. You can change your choice at any time.

Your email address stays with us. We do not upload your email address, phone number, or any other contact or coaching information to Meta or any other platform for advertising.

Your choices. You can block or delete cookies in your browser settings, opt out of Google Analytics using Google's browser add-on, and manage ad preferences in your Meta account. Our Website does not currently respond to "Do Not Track" browser signals. Where the law requires it, we honor Global Privacy Control signals as a request to opt out of targeted advertising.

9. How We Share Your Information

We do not sell your personal information for money. We share it only as follows:

• Service providers that help us run our business, under contracts or terms that require them to protect your information: Squarespace (website hosting, forms, and online store), Acuity Scheduling (booking and appointment reminders), Flodesk (email), Zoom (video sessions, recordings, and AI Companion), our payment processor (such as Stripe or PayPal), and any course or community platform we use to deliver programs.

• Analytics and advertising partners, such as Google and Meta, as described in Section 8. Under some U.S. state laws, this may count as "sharing" for targeted advertising. You can opt out as described in Section 11.

• Professional advisers, such as our accountant or attorney, who are bound by confidentiality.

• Partners in co-branded offers, but only if you sign up for that specific offer, and we will tell you at sign-up.

• Legal and safety reasons: to comply with the law or a valid legal process, to enforce our terms, or to protect the rights, property, or safety of you, us, or others.

• Business transfers: if our business is sold, merged, or reorganized, your information may transfer to the new owner, who must continue to protect it as described in this Policy.

Affiliate links. Some links on the Website or in our emails are affiliate links, meaning we may earn a commission if you buy through them. The other company may use cookies to record that you came from us, but we do not give them your personal information.

10. How Long We Keep Information

• Email list: while you are subscribed. If you unsubscribe, we keep only your email address on a "do not contact" list, so we can honor your choice.

• Inquiries and messages: up to 2 years after our last communication.

• Coaching records (intake forms, session notes, recordings, transcripts, and AI summaries): up to 3 years after your coaching ends, then securely deleted. You may ask us to delete recordings or summaries sooner.

• Purchase and financial records: as long as tax and accounting laws require.

• Analytics data: according to the retention settings of the analytics provider.

If you ask us to delete your information, we will do so unless we must keep certain records to meet a legal, tax, or accounting obligation or to resolve a dispute. In that case we keep only what is necessary.

11. Your Privacy Rights and Choices

Wherever you live, you may ask us to:

• confirm whether we hold your personal information and give you a copy of it;

• correct information that is inaccurate or incomplete;

• delete your information;

• stop sending you marketing emails (use the unsubscribe link at any time)

• stop using your information for targeted advertising; and

• withdraw any consent you have given.

To make a request, email support@midlifeunleashed.com. We may need to confirm your identity before acting on it. We will respond within 30 days, or within the time the law in your location allows. You may use an authorized agent to make a request for you. If we decline a request, you may appeal by replying to our decision, and we will review it and respond in writing. We will not treat you differently for exercising your privacy rights.

Residents of some U.S. states, and of the EEA, UK, Switzerland, and Brazil, have additional rights under local law. See Section 13.

12. How We Protect Your Information

We use reasonable administrative, technical, and physical safeguards to protect personal information. These include HTTPS (TLS) encryption on the Website, strong passwords and two-factor authentication where available, limiting access to those who need it, choosing reputable service providers, and securely deleting information we no longer need.

No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If a data breach affects your personal information, we will notify you and any required authorities as the law requires. For Colorado residents, that is no later than 30 days after we determine a breach has occurred.

Accounts. If you create a login for a course or program, please keep your password private and tell us right away at support@midlifeunleashed.com if you think someone has used your account without permission.

13. International Visitors and Additional Rights

Data transfers
We are based in the United States, and our service providers process information in the U.S. and other countries. Those countries may have different data protection laws from yours. When we transfer personal information from the EEA, UK, or Switzerland, we rely on safeguards such as the EU-U.S. Data Privacy Framework (and its UK and Swiss extensions) where our providers are certified, Standard Contractual Clauses, or other lawful transfer mechanisms.

EEA, UK, and Switzerland
Midlife Unleashed LLC is the "controller" of your personal information. The legal bases we rely on are listed in Section 6. In addition to the rights in Section 11, you have the right to restrict our use of your information, to receive it in a portable format, and to object to our use of it, including an absolute right to object to direct marketing. You also have the right to lodge a complaint with your local data protection authority. We would appreciate the chance to address your concern first.

Brazil (LGPD)
Under Brazil's General Data Protection Law (LGPD), you may request: confirmation that we process your data; access to it; correction of incomplete, inaccurate, or outdated data; anonymization, blocking, or deletion of unnecessary or excessive data or data processed unlawfully; portability; deletion of data processed with your consent; information about the parties we share your data with; information about your option to withhold consent and its consequences; and withdrawal of consent. Our Data Protection Officer (Encarregado) is Veronica Henriques, reachable at support@midlifeunleashed.com.

U.S. state privacy laws
Several U.S. states give residents rights to access, correct, delete, and obtain a copy of their personal information, and to opt out of targeted advertising, sale of personal information, and certain profiling. We extend the rights in Section 11 to everyone, whether or not a particular state law applies to us.

14. Children's Privacy

The Website and our services are intended only for adults 18 and older. We do not knowingly collect personal information from anyone under 18. If we learn that we have, we will delete it. If you believe a minor has given us personal information, please email support@midlifeunleashed.com.

15. Testimonials, Public Posts, and Other Websites

Testimonials. We publish a testimonial with your name, words, or image only after you give us written permission. You may ask us to remove it at any time.

Public posts. Anything you post publicly, such as a comment on our blog or social media pages, can be seen and used by others. Please think carefully before sharing personal details publicly.

Other websites. The Website may link to other websites, including through affiliate links. Their privacy practices are governed by their own policies, not this one, so please review them.

16. Changes to This Policy and How to Contact Us

We may update this Privacy Policy from time to time. We will post the new version on this page and update the "Last Updated" date. If we make a material change, we will let you know by email or with a prominent notice on the Website before the change takes effect.

Questions or requests? Contact:

Veronica Henriques, Privacy Officer
Midlife Unleashed LLC
22612 E. Narrowleaf Circle, Aurora, CO 80016

support@midlifeunleashed.com

APPENDIX A

CONSUMER HEALTH DATA PRIVACY POLICY

For residents of Washington State and Nevada | Last Updated: October 19, 2026

This notice explains how Midlife Unleashed LLC handles "consumer health data" under Washington's My Health My Data Act and Nevada's consumer health data law. Consumer health data means personal information that identifies your past, present, or future physical or mental health status.

What we collect

Information you choose to share in intake questionnaires, coaching sessions, session notes, and (with your permission) session recordings, transcripts, and AI summaries. This may include your emotional wellbeing, mental health, stress, physical health, or health-related goals or habits.

Where it comes from

Directly from you, and from the notes, recordings, and summaries created during your coaching.

Why we collect and use it

Only to provide, prepare for, and follow up on your coaching, and to keep required business records. We collect it only with your consent and never use it for advertising or marketing.

Who we share it with

Only service providers that help us deliver coaching, such as Zoom (video sessions, recordings, and AI Companion), our email provider (for intake questionnaires sent by email), and our file-storage provider. We share it with anyone else only with your separate consent or where the law requires it. We do not sell consumer health data.

Your rights

You may (1) confirm whether we collect, share, or sell your consumer health data and access it; (2) get a list of the third parties and affiliates we have shared it with, and their contact information; (3) withdraw your consent; and (4) ask us to delete it. To make a request, email support@midlifeunleashed.com. We will respond within 45 days. If we decline your request, you may appeal by replying to our decision. If your appeal is denied, you may contact the Washington State Attorney General or the Nevada Attorney General.